programming or product, people will go out and seek it out. it is not as if they are destitute they need to be given a compelling reason to do so. >> always, if you put out a caddie shack two, people are knolls go to show up, but hunger games. neil: oh, really, oh, contrary, gary. >> caddie shack 2 is really bad, but, you know hunger games is now a great brand, they came out with another great movie. and people are flocking for a reason get word of mouth that adds, you put something go the out there, and you will filling up the movie theaters. neil: all this time i thought hunger games, i thought it was about you know restaurants, i was way off. what do you make of this? what it says about compelling programming and movies and products, whether it be apple devices, is there a common theme? >> i think so, common theme, you have to give people what they want, right?